January 2024

Sonigiri

DA

A redesign of the graphic universe of the Sonigiri brand

The objective is to redo the visual identity of the brand before communicating on its launch. Indeed, the current identity is far too generic and sorely lacking in personality. The goal here is to create an identifiable identity in the middle of the shelves of the agri-food industry, and highlighting this Japan/France duality. As the product is intended for a young target, you will have to use codes modern visuals and in tune with the times.